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Uninterrupted Entertainment: The Critical Role of Uptime and Power Infrastructure in Streaming and Broadcasting

By: Will Dodd

The streaming and broadcasting industry has exploded in popularity over the past decade. In August 2022, viewership of streaming services like Netflix, Amazon Prime, and Disney+ overtook television viewing in the United States for the first time at 34.8%1. This represents a major shift away from traditional cable TV and has given rise to a new set of challenges for the industry, particularly when it comes to uptime and reliability.

Cables and Switches

In order to keep up with the ever-increasing demand for content, streaming and broadcasting companies must prioritize uptime and ensure that their services are always available to customers. This requires a robust and reliable power infrastructure that includes quality power cables and transfer switches.

Power cables are the unsung heroes of the streaming and broadcasting industry. They provide the crucial link between the power source and the equipment, allowing broadcasters to transmit content to viewers around the world. However, not all power cables are created equal. Cheap, poorly made cables can lead to signal loss, interference, and downtime. Investing in high-quality power cables can help ensure that your broadcasts are always clear, and that downtime is minimized.

Transfer switches are another essential component of a reliable power infrastructure. These devices are designed to automatically switch from one power source to another in the event of an outage or other power interruption. This can be a lifesaver for streaming and broadcasting companies, as it allows them to quickly switch to a backup power source and keep their broadcasts up and running.

Industry Data Center Use

Cables and Switches